Market Driven Innovation

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Beyond design thinking & lean start-up

 

Are you stuck with your perfect design thinking project? Lean start-up simply doesn’t seem to work for you? This whole agile project management thing is just one big mess?


3 problems. 3 answers. Boost your innovation efficiency.

Although organisations have put a lot of effort in teaching employees innovation methods they still seem to struggle to apply these methods in their projects.

But why?

  • The choice of method does not fit the situation.
    You probably know the quote: if you only have a hammer in your toolbox, everything looks like a nail.
  • The method is good, but the application is wrong.
    The mindset and principles of methods go beyond the neatly designed canvases.
  • The method is used far longer than it is useful.
    Design thinking is great for developing ideas, less to test them and even less to scale them up.

So what to do?

Before you settle on any methodology:

  • Consider what is your challenge and get a clear picture of it
  • Make up your mind about possible next steps
  • Join our free webinar 😊

What will you get?

New insights on

  • strengths and limitations of design thinking and lean start-up
  • how to choose the right methodology for your innovation project
  • common pitfalls when applying the methodologies in real life and solutions to tackle them

 

Seminar language: English

15.9.2022

15:00 – 17:00 CET

You got any further questions?

    Registration



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